Strategic Plan Project
Strategic Plan Process Informational Video:
Draft Strategic Outcome Areas
1. Engaged and Connected
Shrewsbury engages residents and creates community connections through:
- Strong relationships between the Town government and residents
- Intentional inclusion and outreach to build trust in Town government and services
- Empowered volunteers who contribute their time, talent, and expertise to the community
2. Healthy and Thriving
Shrewsbury enables the highest quality of life through:
- Diverse housing options
- Equitable educational opportunities
- Cultural and social experiences
- Multimodal transportation
- Active and passive recreation
- Community oriented public safety
Shrewsbury fosters partnerships for residents, businesses, and the community that result in:
- Purposeful land use planning and outcomes that promote livability
- An environment that enables residents and businesses to succeed
- Business attraction and retention that contributes to the Town’s economic base
- Local retail and restaurants that build community and meet resident needs and preferences
Shrewsbury prioritizes environmental responsibility by:
- Reducing the Town’s carbon footprint
- Improving access to clean energy options
- Preserving open and natural spaces
- Protecting natural resources
Shrewsbury’s Town government and workforce set a standard for excellence through:
- Responsible fiscal stewardship
- Effective long range planning
- Innovative and proactive customer service
- Smart, reliable, and robust municipal services and utilities
- Comprehensive and compassionate social services
Shrewsbury 2030 - GetInvolvedShrewsbury.com
The Town has an interactive feedback website to collect community feedback to engage with the Strategic Plan as well. The website can be accessed HERE. The Site has been updated for community members to provide feedback on each Strategic Outcome Areas, project and initiative ideas, and the vision statement!
During the summer of 2021, at the direction of the Board of Selectmen, the Town prepared a request for proposal for a Town Wide Strategic Plan. A Strategic Plan is a forward-looking document to develop a vision and set the goals of the Town for years to come. The Strategic Plan will be a living document that grows with the Town as time goes on to continue to be representative of the desires of Shrewsbury residents. The core and foundation of the Strategic Plan will be created through community input and engagement from Shrewsbury residents.
In September 2021, the Town received five responses to our request for proposals for the strategic plan and an internal review team reviewed responses. After conducting interviews with select firms, the internal review team selected Raftelis as the firm to lead the Town through this process. During their meetings in October 2021, the Board of Selectmen authorized the Town Manager to engage in negotiations and then sign a contract with Raftelis to begin the Strategic Planning Process.
During the month of November 2021 the Town coordinated meetings with Raftelis to begin the Strategic Planning Process internally in December through engagement sessions with Town Staff and Board/Committee/Commission Chairs. These engagement sessions helped facilitate conversations on strengths and challenges the Town faces and goals each of these groups have for the Town in the future.
At the end of January and February 2022, the Town participated in the National Community Survey. The survey was active for 7 weeks and launched in two phases. The first phase, conducted through a direct mailing and online, was for a limited number of residents selected at random. The second phase was open to all residents through an online platform . The National Community Survey asked questions of the community on certain service and topic areas. The second phase of the survey launched on March 3, 2022 and closed March 21, 2022.
Internally, the Town staff received a survey in January to develop a shared set of values (how the Town staff will work together/what's important to Town Staff), and develop a mission statement "What is the Town's purpose and how will staff serve the residents?" From this survey, that mission statement will be derived. Some staff members have also opted in to a training on community engagement so they are able to having meaningful and intentional conversations with residents on the present and future state of Shrewsbury.
Town Staff volunteers met with various community groups to gather feedback for the Strategic Plan. The volunteers met with over 180 individuals across 18 different community groups/outreach efforts. They facilitated discussion with these groups centered around three questions - What do you like about Shrewsbury today, What are some challenges Shrewsbury faces today, and What do you want Shrewsbury to be like in the future? For those not involved with these community groups, our interactive feedback website, Getinvolvedshrewsbury.com, asked all of the same questions presented during those meetings and additional questions too! This allowed for individuals to get involved as well! Paper copies of feedback surveys found on the GetInvolvedShrewsbury website were placed at the Town Hall, Library, and Senior Center too.
The Expanded Management Team met with Raftelis, on April 13, 2022 to work on a Missions and Value Statement for the Town as an Organization. Earlier this year, Town Staff were sent a survey and the results from this survey were the center of this discussion to form these statements.
During the months of April and May Raftelis reviewed and analyzed the community feedback received during the month of March from various community groups and individuals that participated on their own through GetInvolvedShrewsbury.com. The findings were presented to the Board of Selectmen on May 19, 2022 for their review and comment. This information will inform building the framework of the Strategic Plan Project.
That day, the Board began to develop the Strategic Outcomes of the project in combination with the Mission and Value Statement created by the Expanded Management Team in April 2022. The Town continues to work to finalize a draft of these Strategic Outcome areas.
National Community Survey
The National Community Survey asked questions of the community on certain service and topic areas. The survey was active for 7 weeks and launched in two phases. The first phase, conducted through a direct mailing and online, was for a limited number of residents selected at random. The second phase was open to all residents through an online platform. Once the survey closed, the analysis of the data began and at the end of this analysis period it will be presented back to the Town in a report. Overall, the survey will assist the Town in the strategic planning process and other future endeavors. The second phase of the survey launched on March 3, 2022 and closed March 21, 2022. Thank you to all of the residents that participated! Your participation and engagement is important! The results from this survey are still being analyzed and compared to other communities in the eastern part of the United States with comparable populations and median household income.
At the Board of Selectmen meeting on May 24, 2022 Polco presented the results of the survey to the Board. Polco's report with the results can be viewed HERE as well as their presentation, which can be viewed HERE and the recording of the presentation from the Board's meeting, which can be viewed HERE.
More Updates to Come!
Going forward we will continue to update this webpage as a resource and guide for residents to view as the Town works through the Strategic Planning Process, so stay tuned and get involved!